As the wave of opportunity continues to swell for student-athletes at NCAA member institutions who are now able to monetize their name, image and likeness (NIL) rights, risks and uncertainties for colleges and universities in this rapidly evolving marketplace are rising as well.

In this episode of Perfect Balance: An Advertising Law Podcast, host Po Yi is joined by Manatt professionals Matthew Reece, Kalon Gutierrez and David Frisbey to discuss the complexity of the evolving NIL marketplace and what colleges and universities can do to build a successful NIL program. This episode also takes a closer look at Manatt’s newly launched NIL Program Playbook and Scorecard, created for colleges and universities engaging in this space and seeking best practices for program development, dealmaking and compliance.

Learn more about the Playbook and Scorecard, or download a preview now.

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Additional Resources

• Podcast: Episode 10: New to the Game: College Athletes on Verge of Huge Opportunity to License NIL Rights
• Webinar: New Class of Talent: NCAA NIL Changes and Implications for Brand, College and Athlete Stakeholders
• White Paper: A League of Their Own: State Name, Image and Likeness Laws for Student-Athletes, and Deal Impacts
• Articles:
  • Supreme Court Speaks on Student Athlete Compensation in Alston v. NCAA
  • NCAA Adopts Interim Policy Allowing Student Athletes to Monetize NIL