Following a busy year for the Federal Trade Commission, advertisers, marketers and legal practitioners must navigate the impact of a series of newly proposed guidelines and regulations advanced by the Commission. These significant modifications will, if adopted, overhaul how companies engage in marketing activities and evaluate risk.

In this episode of Perfect Balance: An Advertising Law Podcast, host Po Yi is joined by Bez Stern, a new partner in Manatt’s Consumer Protection and Advertising practice group, to discuss some of the recent actions taken by the FTC. In particular, Po and Bez discuss a sweeping new rule proposed by the FTC that would ban non-compete clauses and the Commission’s position on the scope of its Section 5 Authority, recent regulatory developments relating to consumer reviews, and the increasing focus on ESG in advertising by the FTC, states and the NAD.

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Additional Resources

Webinar On-demand:

• How to Navigate the Regulatory Trend to Ban and Criminalize Noncompetes

Other Podcast Episodes:

• A Closer Look at the Proposed Amendments to the FTC Endorsement Guides: Key Takeaways for Advertisers

Articles:

• The FTC Takes on ESG: Proposed Updates to the Green Guides
• ICYMI: A New Year and New Guidance from FTC on ‘Health Products’ Advertising
• 2022 FTC and NAD Roundup
• FTC Proposes Major Updates to the Endorsement Guides
• NAD Straightens Disclosures for Incentivized Consumer Reviews of Aligner Products
• FTC Puts Advertisers and Agencies on Notice for Fake Online Reviews and Other Deceptive Endorsements