Bezalel Stern

Profile

Experience

NAD/NARB

Successfully represented household brands in Single Well-defined Issue Fast Track challenges as both the challenger and the advertiser.

Successfully challenged a host of competitor claims, including superiority, “Made in USA,” defamatory and endorsement claims, in a complete win for a major retail client.

Successfully challenged a major telecommunications company’s national “most reliable 5G network” advertising before the NAD and NARB on behalf of a leading telecommunications company, resulting in claim discontinuance.

Successfully challenged another major telecommunications company’s national “Best Network” advertising before the NAD and NARB, resulting in claim discontinuance.

Successfully defended a major internet provider’s “fastest speed” claim before the NARB—as the advertiser in the proceeding—convincing the appellate body to reverse nearly a decade of precedent in allowing such a claim to include the analysis of upload speeds.

Regulatory

Obtained a favorable settlement on behalf of a major retail client in one of the FTC’s first Section 5(m)(1)(B) proceedings following the Supreme Court’s AMG holding.

As a member of the litigation team, obtained a complete reversal and remand at the U.S. Court of Appeals, D.C. Circuit, of a Federal Communications Commission rulemaking severely limiting the ability of Lifeline carriers to receive compensation.

Obtained a favorable settlement against a major telecommunications carrier in a tariff dispute before the New York Office of Telecommunications.

Civil Litigation

Acted as lead counsel in litigation defending a trade association from defamation claims by a foreign manufacturer, obtaining complete dismissal in a motion to dismiss in the U.S. District Court for the District of Columbia, with the ruling affirmed by the D.C. Circuit and cert denied by the Supreme Court.

Successfully obtained a preliminary injunction against the state of California on behalf of a consortium of distributors and manufacturers.

As a core member of the litigation team, prevailed in a class action against the Social Security Administration, resulting in over $70 million of payment to the class and approximately $16 million in attorneys’ fees.

Second-chaired a three-day bench trial resulting in a complete win for a major regional real estate client.

09.12.23

Manatt Welcomes Former DOJ Antitrust Enforcer in Washington, D.C.

Dylan Carson’s extensive trial and courtroom experience in public and private antitrust enforcement further strengthens Manatt’s national antitrust...
08.29.23

Stern Quoted in The National Law Journal on FTC Scrutiny of ...

Bezalel Stern was quoted in The National Law Journal where he discussed the Federal Trade Commission’s (FTC) recent scrutiny of comp...
07.17.23

Libowsky and Stern Quoted in The National Law Journal on FTC Chair’s ...

Manatt Antitrust and Competition Partner Stephen Libowsky and Consumer Protection Partner Bezalel Stern were quoted in The National Law Journal ...
02.01.23

Manatt Expands Consumer Protection and Advertising Capabilities in ...

Bezalel Stern brings an established record of success representing clients in Federal Trade Commission (FTC) and Federal Communications Commission ...

12.05.24

Tracking the Uncertainty of the FTC's Negative Option Rule

Manatt Consumer Protection Partner Bezalel Stern and Associate Bryce Brenda wrote a Law360 article about the Federal Trade Commission’s ...

12.13.24

Supreme Court to Decide Federal Court Deference to FCC Interpretations

In October, the U.S. Supreme Court agreed to hear yet another case, at least its third in the past six years, related to the TCPA. The case the ...
12.13.24

Illinois Court Issues Mixed Ruling on Motion to Dismiss TCPA Claims

The U.S. District Court for the Southern District of Illinois issued a mixed decision on a motion to dismiss filed by several defendants in a TCPA ...
12.13.24

Vicarious Liability Claims Keep Defendant in TCPA Case

Vicarious liability was a viable theory of liability against a TCPA defendant, the U.S. District Court for the Northern District of Ohio ruled, ...
12.13.24

FCC’s Revocation Rule to Take Effect April 2025

The FCC announced that its new revocation rule will take effect on April 11, 2025. With a goal “to strengthen consumers’ ability to ...

01.29.25

Renew This: The New FTC “Click to Cancel” Rule and State Automatic ...

New Automatic Renewal Laws (ARLs) and amendments to existing ARLs—statutes governing continuity programs and automatically renewing ...

12.19.24

Episode 32: Negative Options: A Guide to Understanding Federal and ...

2024 was another big rulemaking year for the FTC. At the end of October, the FTC issued its final Negative Option Rule, which has created quite a ...

06.26.24

Stern to Speak on AI at ACI’s 12th Annual Dietary Supplements ...

Manatt Advertising, Marketing and Media Partner Bezalel (Bez) Stern will join the panel entitled “AI in the World of Dietary Supplement ...

02.08.24

Stern to Speak on AI in Advertising at ACI’s Legal, Regulatory and ...

Manatt Advertising, Marketing and Media Partner Bezalel (Bez) Stern will present in the Spotlight Session, “AI in the World of Advertising: ...

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