Negotiating client-agency contracts and establishing a strong relationship between advertisers and their agencies can be complex. In this episode of Perfect Balance: An Advertising Law Podcast, host Po Yi is joined by Mercer Island Group co-founder and partner Steve Boehler for a discussion of key issues—including mutual trust, transparency, flexibility and process clarity—that advertisers and agencies should consider as they negotiate new master agency agreements or review existing contracts to build collaborative and effective relationships with each other.

To access other episodes of this podcast, please click here.

To contact Steve, please visit the Mercer Island Group’s website here or reach out via email at steveb@migroup.com.

Resources mentioned in this episode:

• Newsletter Article: SAG-AFTRA Membership Extending to Social Media Influencers
• Newsletter Article: Pepsi Scores Dismissal Of Copyright Dispute Over Super Bowl Ad
• Newsletter Article: ANA, 4As Battle Over Transparency Guidance