Episode 6: Trends and Issues for Advertisers to Track in 2021
The past year was extraordinary in many ways, especially as COVID-19 transformed lives around the world. Advertising was no exception. Legal questions old and new gained prominence amid an unprecedented crisis. Regulators cracked down on fraudulent advertising claims, sponsorships and events were postponed or canceled, the e-commerce revolution accelerated as brick-and-mortar stores were forced to close, and a new administration arrived in Washington, D.C., bringing new priorities and personnel.
In this episode of Perfect Balance: An Advertising Law Podcast, host Po Yi invites Manatt advertising partners Jesse M. Brody and Jeffrey S. Edelstein back to the show to review major marketing law updates from the tumultuous past year and to highlight key trends for 2021—from COVID-19 clauses in sponsorship and production contracts as the pandemic stretches on to the National Advertising Division’s (NAD) new fast-track dispute resolution process and the changing of the guard at the Federal Trade Commission (FTC).
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Resources mentioned in this episode:
- Newsletter Article: New York Joins California and Other States With a New Consumer-Friendly Automatic Renewal Law
- Newsletter Article: It’s Not COPPA-cated: CARU Determines VSCO Mobile App Not Directed Toward Children
- Newsletter Article: Breaking Down the Opportunities and Risks of Virtual Storefronts
- Newsletter Article: FTC Sues Marketer Over False COVID-19 Claims
- Newsletter Article: NAD Resolves First Three Fast-Track SWIFT Cases
- Newsletter Article: What Does the Olympic Postponement Mean for Advertisers?