Corporate venture capital (CVC) can play an important role in helping established companies drive innovation, accelerate product development, and enhance marketing efforts through strategic equity investments in start-ups, which are often accompanied by a commercial relationship between the CVC’s parent with the start-up.
In this episode of Perfect Balance: An Advertising Law Podcast, host Po Yi is joined by Manatt partners Rich McDerby and Michel Narganes to examine some of the benefits and challenges of CVC investments, both for CVCs and their parent companies as well as for the start-ups choosing CVC funding over traditional private venture funding.
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