A Manatt team led by Corporate and Finance Partner Scott Schwartz represented Sports Alliance in its sale to KORE Software.
Sports Alliance, based in London, helps marketing teams at sports organizations aggregate their fan data and act on it more rapidly using AI-driven insights to create multichannel campaign and engagement ideas. KORE Software is a global leader in engagement marketing solutions, with over 900 brands, venues and sports organizations utilizing KORE’s tools and software platforms. The new partnership between KORE Software and Sports Alliance strengthens and expands sponsorship, ticketing, fan engagement and data analytics solutions from a single source for their combined 1,000+ sports and entertainment organizations and top global brand clients.
The Manatt team also included Corporate and Finance Partner Aydin Caginalp, Digital and Technology Partner Eric Bergner, Financial Services Partner Neil Faden, Privacy and Data Security Partner Brandon Reilly, Digital and Technology Counsel and Director Matthew Reece, and Digital and Technology Senior Manager Jake Carlson.
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