Bez Stern to Speak on AI in Advertising at ACI’s 8th Legal, Regulatory and Compliance Forum

Manatt Advertising, Marketing and Media Partner  will be a featured speaker on the panel “Virtual Faces, Real Legal Risks: Managing the Unique Challenges of Using AI-Generated Influencers in Advertising” hosted by the American Conference Institute (ACI) as part of their Eighth Annual Legal, Regulatory and Compliance Forum, February 6–7, 2025 in New York.

During the panel, Bez and his fellow panelist will discuss the risks that may arise from using digital personas in marketing campaigns, with a particular focus on intellectual property concerns, consumer protection laws, disclosure requirements and potential liability for misleading or deceptive practices. Attendees will gain an understanding of how brands can use virtual influencers responsibly while adhering to regulatory standards and minimizing legal risks.

To learn more and register, click .