Manatt Advertising, Marketing and Media Partner Bezalel (Bez) Stern will present in the Spotlight Session, “AI in the World of Advertising: Preparing for the Next Frontier of Ad Claims Scrutiny and Enforcement,” hosted by the American Conference Institute (ACI) as part of their Seventh Annual Legal, Regulatory and Compliance Forum, February 8-9, 2024 in New York.

During this session, Stern and his fellow panelists will cover the latest ways AI is being used in the world of advertising and the biggest legal and compliance risks that companies must be aware of. In particular, their discussion will include:

• Analyzing the latest ways that generative AI models are being used in ad campaigns
• Examining the legal and compliance risks of using AI chat bots to generate ad ideas and content
• Identifying the risks of using computer-generated “virtual influencers” to connect with followers and sway consumer purchase decisions
• Best practices for making and substantiating claims made about AI in your advertising

ACI’s Legal, Regulatory and Compliance Forum on Advertising Claims Substantiation is an industry-leading event, recognized as a premier source of information and practical guidance in this area of practice. In-house counsel, law firm attorneys, and representatives from advertising self-regulatory groups will discuss the latest legal and regulatory challenges facing advertising and marketing professionals in today’s new world of advertising.
To learn more and register, click here.