The evolution of cellphones demonstrates that quality can increase while prices fall. Why doesn’t health care also get better and cheaper?
In a two-part webinar series, Manatt Health moderates a discussion with James Rebitzer and Robert Rebitzer—co-authors of a new book about innovation in health care, Why Not Better and Cheaper?—and a panel of industry leaders focused on boosting value and reducing costs in the health care system. Bringing together insights on social norms, incentives and marketing competition, the series will examine why health care often generates the wrong kind of innovation—and how to point the system in a better direction.
Register for free below—and find out how health care can transform to deliver higher value at lower cost. Even if you can’t make our live sessions, register now and you’ll receive free links to view the programs on demand.
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Wednesday, July 26
Useful innovations—particularly those that reduce costs—often fail to take root and spread in the health sector while others of sometimes dubious value proliferate. The first webinar in our innovation series will discuss why valuable innovations sometimes go missing in health care and what to do about it. Key topics include:
- The economics of innovation in health care, including the power and limitations of incentives.
- The role of professional and social norms in the development and spread of innovations.
- How market competition influences the willingness of firms to adopt innovations.
Moderator:
William S. Bernstein, Partner
Panelists:
- Robert S. Rebitzer, National Advisor
- James Rebitzer, Peter and Deborah Wexler Professor of Management, Boston University’s Questrom School of Business
- Lisa Suennen, National Advisor, Manatt Health
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Wednesday, August 2
From artificial intelligence to telemedicine to gene therapies, health care is experiencing a revolution in technology and innovation. But technology is not destiny. People choose when and how to use the new tools. The second webinar in our innovation series will discuss how to get the most out of transformative technological change in healthcare. Key topics include:
- How to jump-start innovation when adoption is lagging.
- How to mobilize professional and social norms on behalf of innovations.
- How to identify the customers and markets most likely to adopt innovations.
Moderator:
William S. Bernstein, Partner
Panelists:
- Robert S. Rebitzer, National Advisor
- James Rebitzer, Peter and Deborah Wexler Professor of Management, Boston University’s Questrom School of Business
- Bob Kocher, M.D., Partner, Venrock and Former Special Assistant to President Obama for Healthcare and Economic Policy
If you would like to receive an audio transcript of this webinar due to accessibility issues, please email us at webinars@manatt.com.
This program does not constitute legal advice, nor does it establish an attorney-client relationship. Views expressed by presenters are strictly their own and should not be construed to be the views of Manatt or attributed to Manatt.