In Part 1 of this two-part episode of Perfect Balance: An Advertising Law Podcast, host Po Yi was joined by Jesse Brody and Bez Stern, Partners in Manatt’s Advertising, Marketing and Media team, to discuss many of the key updates that the Federal Trade Commission (FTC) made to its Endorsement Guides and the updated FAQs.

In Part 2, Po welcomes Manatt Advertising, Marketing and Media Partner Jeffrey Edelstein and Manatt Advertising, Marketing and Media Associate Monica Kulkarni to continue the discussion on the implications of the changes the FTC has made to the Endorsement Guides. Po, Jeffrey and Monica focus their attention on consumer reviews, incentivized reviews and fake reviews.

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Additional Resources

Podcasts:

• Episode 23: Understanding the Changing Regulatory Landscape Under an Activist Federal Trade Commission
• Episode 19: A Closer Look at the Proposed Amendments to the FTC Endorsement Guides: Key Takeaways for Advertisers

Articles:

• An In-Depth Look at the FTC’s Updates to the Endorsement Guides—Part 2 of 2
• An In-Depth Look at the FTC’s Updates to the Endorsement Guides—Part 1 of 2
• FTC’s Revised Endorsement Guides Upend Gender Stereotypes
• FTC’s Proposed New Rule Prohibiting Fake Reviews and Testimonials
• The FTC Takes on ESG: Proposed Updates to the Green Guides