As the Artificial Intelligence space continues to quickly evolve, generative AI is making its way into every facet of our lives, including in music, books, photographs and even education. It is, therefore, no surprise that companies are increasingly employing generative AI to develop and execute marketing campaigns. However, there are complex legal issues with using generative AI in marketing, especially related to intellectual property rights.

In this episode of Perfect Balance: An Advertising Law Podcast, host Po Yi is joined by Manatt Entertainment Partner Nathaniel Bach and Intellectual Property Protection and Enforcement Partner Jessica Wood to discuss challenges with owning AI-generated content created for marketing and minimizing intellectual property and other risks.

To access other episodes of this podcast, please click here.

Have a question or topic idea for a future episode? We want to hear from you! Click here to submit a question or topic that you would like us to cover in a future episode.

Additional Resources

Artificial Intelligence Practice Page:

• Manatt Artificial Intelligence Practice Page

Webinar On-Demand:

• Keeping it Real: Fake Drake and the Legal Implications of AI-Created Music

Articles:

• Protecting Musicians in GenAI: Key Takeaways From the U.S. Copyright Office
• Regulation of AI Systems is Already Here – Look to Data Protection Laws
• Guidelines for Creating Ads Using AI
• AI Has Captured the Attention of the U.S. Public—and Federal Enforcers
• The Shortcomings of AI for Legal Research
• Recent AI Developments And The Practice Of Law—An Update
• Recent AI Developments—Can AI Replace Attorneys?
• A New Dawn for Copyright? USCO Recognizes Some Protections for AI-Generated Work But Rejects Others
• Chatbot Not a ‘Voice’ for TCPA Purposes, California Federal Court Holds
• New York Proposes Regulations for AI Use in Employment Decisions
• EEOC, DOJ Release AI Guidance
• Copyright Litigation and Recent Developments: Spring 2022
• Regulators Consider Employer Use of AI in Employment Decisions
• Considerations in Machine Learning-Led Programmatic Underwriting
• CFPB News: MOUs, Automated Underwriting, Settlements, Payday Rule Delay
• Risky Business: Sharing Data Beyond HIPAA-Covered Entities
• AR/VR Is Changing the Game