In today’s interconnected world, many social media influencers have a fan base that is not limited by geographic barriers and are, therefore, attractive to brands that wish to connect with customers globally. Leveraging the fame and broad audience of global stars, including athletes and social media influencers, however, raises a range of legal challenges that brands must manage. In this episode of Perfect Balance: An Advertising Law Podcast, host Po Yi is joined by Santiago Márquez and Carolina Pina to discuss the various legal issues and risks associated with running global social media marketing campaigns. In particular, Po, Santiago and Carolina explore the complexities and differences of these laws across the United States, Latin America and Europe.

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Additional Resources

Podcasts:

• Episode 18: Right of Publicity in the Digital Age: What Brands Should Know About Publicity Right and Consent
• Episode 19: A Closer Look at the Proposed Amendments to the FTC Endorsement Guides: Key Takeaways for Advertisers

Articles:

• FTC Proposes Major Updates to the Endorsement Guides