Augenstein Quoted in PYMNTS About Increased Demand for Digital Health Tools

Manatt Health Senior Managing Director was quoted in PYMNTS discussing the rise in demand for digital health technology and anticipated trends for 2025.

As most of last year’s digital health venture funding was directed toward early-stage ventures, the article explained, many larger companies are finding it more difficult to secure capital for their later-stage funding due to scalability issues, and mergers and acquisitions with other digital health companies to streamline operations will likely increase. According to the article, consumers, even from older generations, are shifting toward digital tools to manage health care tasks and the majority use patient portals. “There continues to be significant and increasing demand for clinically impactful, financially valuable digital health solutions that move the needle on patient outcomes, cost of care, or both. Yet there are many technologies that, despite having gotten some traction at the Seed or Series A stage, don’t yet have a compelling, evidence-based, clinical, or financial ROI story. The health tech companies that deliver meaningful value to their customers have a bright future and the ones that don’t need to quickly prove out their value proposition or they will struggle to be viable,” said Augenstein.

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