Manatt Digital and Technology Transactions Partner and Leader Eric Bergner and Government and Regulatory Associate Antoinette Bedros wrote an article for Ad Age discussing how publishers can comply with state and federal regulations for political advertising.
With more than $12 billion expected to be spent on ad campaigns in the current election season, this is an opportune time for publishers to capitalize. Bergner and Bedros offer insights on best practices to ensure compliance with the nuanced state and federal laws surrounding political advertising:
- Establish systems to verify required disclosures in advertisements
- Maintain a system for storing records related to political advertisements
- Ensure that ad rates are consistent with federal and state law
- Don’t publish political ads in states where you cannot comply
- Understand the different rules that apply from state to state
Ad Age subscribers can read the full article here.
To learn more about Manatt's Political Advertising capabilities, click here.