Manatt Digital and Technology Transactions Partner Eric Bergner successfully represented FAST Studios’ Women’s Sports Network, a first-of-its-kind 24/7 network dedicated to women’s sports, in a sponsorship and content license agreement with the National Women’s Soccer League (NWSL).
Under the agreement, the Women’s Sports Network will be an Official FAST (free ad-supported TV) media partner for the NWSL, where the network’s signature daily studio show GAME ON will show NWSL highlights and player interviews. The Women’s Sports Network will also produce a weekly half-hour NWSL highlight show called VERSUS, showcasing plays of the week. This deal represents two brands coming together to increase access, representation and visibility for women in sports, closing the gap in media coverage for these athletes and giving sports fans around the world broader content.
To learn more about this deal, click here and here.