The Great Ideas Summit 2015, hosted by the Electronic Retailing Association (ERA), will convene leaders and decision makers in the direct response industry whose focus is on global deal making and new digital marketing strategies. ERA is the only trade association in the United States and internationally that represents professionals in the direct-to-consumer marketplace, which includes members that maximize revenues through electronic retailing on television, online and on radio.

At this year’s conference, Manatt partner Marc Roth has been invited to speak on a panel session titled “Advocacy Update – FTC, ERSP and More.” The session will cover current Federal Trade Commission and state Attorney General enforcement priorities, the latest trends in self-regulation and legislative changes that may affect the direct response industry.

The conference will be held on January 26-28, 2015 at Loews Miami Beach in Miami Beach, Florida.