The Great Ideas Summit will bring together leaders in the direct-to-consumer industry to share best practices and strategies to engage consumers and maximize revenues through electronic retailing on television, online and on radio.  The conference is produced by the Electronic Retailing Association (ERA), the leading trade association in this area that represents a market of more than $300 billion. 

Linda Goldstein, Chair of Manatt's Advertising, Marketing & Media Division, has been invited to speak on a panel titled "How to Have It ALL: Integrating Traditional and New Media."  The session will focus on how to generate powerful new models of marketing and enhance traditional accountability results, including a discussion of how to integrate multi-channels and apply proven direct response techniques to social, digital and mobile media.  Linda will be joined by Denira Borrero (Omni Direct, Inc.), Stacy Durand (Revenue Frontier/Media Design Group), Susan McKenna (McKenna's Marketing) and Fern Lee (THOR Associates) as moderator.

The conference will be held on February 25-27, 2013, at Fontainebleau Miami Beach.