Manatt is pleased to support the educational initiatives of the Electronic Retailing Association (ERA), the only trade association in the U.S. and internationally representing the interests of the direct-to-consumer marketplace, through its annual Great Ideas Summit.  This year, the conference will be held February 27-29, 2012 at the Fontainebleau in Miami Beach, Florida and promises three full days of keynote presentations, panel discussions, exhibit floor sessions and networking with leaders in the direct response marketing community.  Topics of discussion will include how to create consumer connections by integrating mobile with direct response efforts, how to protect your brands' online reputation, and how direct marketers can capitalize on the burgeoning area of "deals of the day" sites.