On May 15-17, 2012, the Direct Response Marketing Alliance and Response Magazine will host Response Expo 2012.  Manatt has renewed its sponsorship of this leading direct response marketing industry event for corporate marketers, direct response agencies, advertising and television executives.

Linda Goldstein, Chair of Manatt’s Advertising, Marketing & Media Division, will explore how the DR industry defines and delineates between counterfeits and knockoffs as moderator of the session, "Counterfeits, Knockoffs and Digital Reputation Management."  Joined by Denise Kovac (President, Full Service Marketing), Johann Verheem (CEO, Fitness, IQ) and Jeff Campbell (Executive Vice President, Sensa), the panel discussion will discuss strategies for combating intellectual or digital counterfeiting. 

The conference will be held at the Hilton San Diego Bayfront.  For more information or to register for this event, click here.