Manatt is committed to supporting educational programs designed to deliver key insights and practical guidance to the foremost interactive marketers working in WOM and social media today. In furtherance of this objective, Manatt—a member of the Word of Mouth Marketing Association (WOMMA) and its legal affairs committee—has pledged its support of WOMMA's annual School of WOM: The Art & Science of Creating Talkable Brands Conference to be held on May 9-11, 2011 at Swissotel in Chicago, IL. The School of WOM program includes three full days of peer-to-peer exchange and compelling keynote presentations from the brightest minds in WOM and social media marketing.

WOMMA is the official trade association for the word of mouth marketing industry which seeks to promote ethical and effective worth of mouth and social media marketing.