Manatt is proud to be sponsoring the fifth annual AlwaysOn OnHollywood event in conjunction with the USC Entertainment Technology Center entitled, "Where Innovation Disrupts Entertainment". The event is taking place September 27-29, 2010 at the University of Southern California. This two-and-a-half day executive event features high-level debates on which forces are disrupting user behavior and creating new opportunities, content strategies and monetization schemes in the video, music, gaming, search, and mobile industries.