State attorneys general (AGs) have the power to enforce state consumer protection laws, often referred to as “little FTC acts.” Patterned off Section 5 of the Federal Trade Commission (FTC) Act, these laws vary in some detail from state to state, but generally adhere to the same prohibitions against deceptive trade practices. Many state statutes mandate courts of that state to consider FTC’s decisions and guidance in its application and analysis of Section 5.