Companies that employ auto-dialing, text messaging and bulk faxing in their marketing efforts may find themselves the subject of a class action lawsuit for violating the federal Telephone Consumer Protection Act (TCPA). Because each violation of the TCPA could cost the advertiser up to $1,500, TCPA class actions could potentially involve millions in liability, and can be enormously expensive to defend. Insurance often is a critical lifeline for companies facing these lawsuits.
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