Services
Advertising, Marketing and MediaOffice
Los AngelesJesse M. Brody
Recognized by The Legal 500 for giving “timely, responsive and business-oriented advice,” Jesse Brody focuses on ensuring legal compliance for companies in the technology, entertainment, advertising, retail, financial services, automotive and consumer products industries.
Jesse’s practice primarily focuses on advertising and marketing, privacy, e-commerce, and intellectual property matters. He has extensive experience advising national and international consumer brands, agencies, content creators, and publishers on privacy and marketing regulatory compliance, the protection and commercialization of their creative properties, and litigation risk avoidance in connection with the use of emerging technologies.
Jesse regularly negotiates contracts for clients entering the metaverse and establishing their place in the Web3 ecosystem and provides strategic counseling on various cutting-edge issues in digital marketing—such as native advertising, endorsements and testimonials, and behavioral advertising. He also assists clients with implementation of NFTs, customer loyalty programs and gift card compliance.
Additionally, Jesse helps clients bring their traditional and digital advertising campaigns from concept to execution. He drafts and negotiates agreements for advertising and marketing campaigns, including for clients who engage advertising- and media-buying agencies—or talent or spokespersons—or are involved in sponsorship, product placement and product integration. He also drafts and negotiates software licenses, cloud and anything-as-a-service agreements, and other e-commerce and technology agreements.
Certified by the International Association of Privacy Professionals, Jesse counsels clients on privacy and data security matters, especially regarding the collection of consumer data, data-sharing arrangements and ensuring that companies’ data collection practices are consistent with their policies.
Jesse advises companies on all aspects of legal compliance for national and international sweepstakes; skill contests; and trade, charitable, reality television and other promotions (including drafting official rules and winner affidavits, reviewing ad copy, and handling applicable state registrations and bonding).
To ensure compliance with applicable laws, Jesse conducts website and mobile app reviews and drafts privacy policies and terms of use. He also counsels clients on the legal aspects of social media and user-generated content submission campaigns (including ways to take advantage of the unique protections afforded by the Communications Decency Act and the Digital Millennium Copyright Act).
In addition, Jesse advises clients who market products and services to children, including on compliance with the Children’s Online Privacy Protection Act and with Children’s Advertising Review Unit guidelines.
Related Practices
Services
Advertising, Marketing and Media
Fintech
Intellectual Property Protection and Enforcement
Privacy and Data Security
TCPA Compliance and Class Action Defense
Unmanned Aircraft
Consumer Protection
Industries
Manatt Retail and Consumer Products
Consumer Financial Services
Manatt Financial Services
Manatt Digital and Technology
Metaverse
Gaming
