A Manatt team led by Entertainment Partner Christopher Chatham represented TV actor Gabriel Macht – best known for his role in the hit show Suits – in his appointment as creative partner and equity shareholder for Bear Fight Whiskey. Macht will be at the forefront of the brand’s inaugural commercial campaign, which is set to launch in early 2025.
Bear Fight Whiskey is an award-winning brand from Next Century Spirits, celebrated for its bold yet approachable flavors, innovative whiskey-making techniques and sharp sense of humor. Through this collaboration, Macht and the Bear Fight team aim to unite both seasoned whiskey enthusiasts and those curious about whiskey.
The Manatt team also included Tax Partner Jeffrey Mannisto, Venture Capital and Emerging Companies Partner Michel Narganes and Entertainment Associate Sandra Bignone.