Manatt Health National Advisor Bob Rebitzer and his twin brother Jim Rebitzer will speak at the Palo Alto JCC on their latest book, “Why Not Better and Cheaper? Healthcare and Innovation,” with Manatt Health National Advisor Lisa Suennen moderating. This discussion will be held on July 25, 2024 at the Oshman Family JCC.

Bringing together research on incentives, social norms, and market competition, they argue that the healthcare system generates the wrong kinds of innovation. It is too easy to profit from low-value innovations and too hard to profit from innovations that reduce the costs of care. The result is a healthcare system that is profusely innovative yet remarkably ineffective in discovering ways to deliver increased value at lower cost. Why Not Better and Cheaper? sheds new light on the trajectory of innovation in healthcare, and how to point innovation in a better direction, including how to effectively leverage artificial intelligence (AI) and reap the benefits of this transformative new technology.

To learn more and register, click here.