The COVID-19 pandemic, resulting in the virtualization or outright cancellation of countless live tentpole events, has left brand sponsors and live event producers reeling. Without a clear definition of force majeure and each party’s rights in the case of a force majeure event, all parties can be stuck in limbo about how to perform the remainder of the contract.
In this first episode of Perfect Balance: An Advertising Law Podcast, co-hosts Po Yi and Alexa M. Singh are joined by Manatt advertising, marketing and media partner Jesse M. Brody to share their experiences with clients on both sides of the sponsorship negotiating table—and to help companies prepare for and better navigate the evolving impacts of COVID-19 on force majeure and live events.
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