11.10.16
An advertiser’s claims were too vague to be actionable, a California federal court held when dismissing a false advertising class action.
11.04.16
U.S. News & World Report and Best Lawyers have selected Manatt as the 2017 "Law Firm of the Year" in Advertising Law.
10.27.16
Demonstrating that the focus on health-related claims has not abated, two new class actions were filed challenging the "natural" labels for deli meat claims which implied that a sugar-filled beverage was a healthy drink for consumers.
10.20.16
To help influencers achieve compliance with the necessary disclosures about their relationships with advertisers, YouTube has unveiled a new tool to provide notice to viewers about sponsored content.
10.14.16
Linda Goldstein, Marc Roth and Richard Lawson are featured speakers at the Brand Activation Association’s upcoming 38th annual Marketing Law Conference.
10.06.16
A Lanham Act suit brought by a competitor over a company's efforts to minimize negative consumer reviews will move forward, a Utah federal court judge has ruled.
09.29.16
Taking a stand on social media influencers and the “unboxing” video trend, the Children’s Advertising Review Unit (CARU) recommended that popular YouTube channels starring a ten-year-old and his family add a prominent audio disclosure before each new sponsored video.
09.22.16
Consumer groups are urging the Federal Trade Commission to review comments by social media influencers for possible violations of the agency's guidance regarding nondisclosed native advertising.
09.15.16
The Federal Trade Commission recently filed suit against the publisher of online academic journals that the agency accused of deceiving academics and researchers.
09.08.16
Gwyneth Paltrow's agreement to discontinue her lifestyle blog Goop for a line of dietary supplements following an inquiry by the National Advertising Division provided an important reminder about endorsements.
