12.05.14
A putative class action alleging that LinkedIn Corp. violated their right of publicity by sending reminder emails to users’ contacts without their permission will move forward, the U.S. District Court for the Northern District of California recently ruled.
11.19.14
In dismissing a putative class action against a marketing company, a California appellate court ruled that as long as the sender’s name can be determined from the body of an e-mail message, the name used in the header address field of the message is not misleading.
10.14.14
In today’s competitive marketplace, brands are relying heavily on social media and other digital methods to communicate with consumers and to structure innovative and edgy marketing campaigns.
09.12.14
In an important development for advertisers who wish to use promotions to build their page “likes” on Facebook, the social media platform has changed its policy with regard to how advertisers may obtain a consumer’s “likes.”
