Newsletters

09.23.20

NAD Brings New Kind of Dance ‘Challenge’: TikTok Video-Sharing Tools May Create Liability for Brands

While controversy swirls as to whether the social media platform TikTok will be banned from the U.S., a recent National Advertising Division (NAD) case sheds some light on best practices when engaging influencers to create and post content on TikTok.


08.11.20

NAD Conducts Inquiry Into Implied COVID-19 Messages

In addition to the Federal Trade Commission, the National Advertising Division (NAD) has also been active with cases regarding COVID-19 claims.


06.23.20

NAD Resolves First Three Fast-Track SWIFT Cases

Within a month of the launch of the National Advertising Division Fast-Track SWIFT challenge process, the NAD has resolved the first three cases.


06.23.20

L’Oreal Modifies Websites to Clarify That Content May Be Advertising

Based on its monitoring program, the National Advertising Division (NAD) raised concerns that three L’Oréal websites—Makeup.com, Skincare.com and Hair.com—failed to sufficiently disclose L’Oréal’s connection with the websites in a clear and conspicuous manner, in order ...


06.23.20

NAD Recommends Discontinuance of Blood Boost Dietary Supplement Claims

In response to a challenge from the Council for Responsible Nutrition, the National Advertising Division (NAD) recommended that Nature’s Boost discontinue health claims concerning the ability of its Blood Boost Formula dietary supplement to cure diabetes and substantially reduce a ...


06.09.20

Smile Direct Club and Invisalign Challenge Each Other’s Advertising for Clear Aligners

In tit-for-tat challenges, claims for Smile Direct Club (SDC) clear aligners were challenged with the NAD by Align Technology, maker of Invisalign clear aligners, and claims for Invisalign clear aligners were challenged by SDC.  


06.09.20

Verizon Appeals NAD Decision Regarding 5G Claims

AT&T filed a National Advertising Division (NAD) challenge against claims by Verizon promoting its rollout in two television commercials of 5G service in sports venues.


05.19.20

CARU, U.S. Senators Call for FTC Review of Children’s Privacy in Digital Advertising and Edtech

On May 11, 2020, the Children’s Advertising Review Unit (CARU) issued a public statement in support of a bipartisan call by six U.S. Senators for the Federal Trade Commission (FTC) to conduct a review of the data collection and processing practices of edtech companies, as well as companies ...


03.26.20

NAD Reports on Fast-Track Process

The National Advertising Division (NAD) provided a summary from recent meetings about the proposed procedures for the Fast-Track SWIFT (Single Well-defined Issue Fast Track) process, which the self-regulatory body expects to launch in spring 2020.  


03.18.20

NAD Extinguishes Spark Card Testimonials

The National Advertising Division (NAD) snuffed out Capital One’s Spark Cash Card’s use of consumer testimonials in a case brought by competitor JPMorgan Chase Bank.