Newsletters

02.24.21

NAD Recommends Nanoceutical Solutions Discontinue Dietary Supplement Claims and Modify Instagram Ad

In a recent decision, the National Advertising Division (NAD) determined that Nanoceutical Solutions Inc. had failed to adequately substantiate efficacy and establishment claims for its product Nano Glutathione.


01.27.21

It’s Not COPPA-cated: CARU Determines VSCO Mobile App Not Directed Toward Children

On January 21, the Children’s Advertising Review Unit announced a social media and photo editor app that has become well known to teens and tweens for the “VSCO girl” trend is not an online service that is either primarily or secondarily directed toward children as defined by the ...


12.15.20

NAD Recommends Chobani Modify ‘45% Less Sugar Than Other Yogurts’ Claim

The National Advertising Division (NAD) has recommended that Chobani LLC modify its “45% less sugar than other yogurts” claim for Chobani Less Sugar Greek Yogurt products to clearly communicate the basis of comparison and avoid implying that “other yogurts” include yogurt ...


12.15.20

NARB Recommends P&G Discontinue Claim That Tide Purclean Has ‘4x Cleaning Power’

A panel of the National Advertising Review Board (NARB) has recommended that Procter & Gamble (P&G) discontinue the claim that Tide purclean laundry detergent has “4x the cleaning power” of the leading plant-based detergent, Purex Natural Elements.


11.17.20

NAD Issues Decision Regarding Claims for doTERRA Essential Oils

Claims by doTERRA International, LLC, in advertising for its doTERRA essential oils were challenged by S. C. Johnson & Son, Inc., maker of Glade home fragrances, with the National Advertising Division (NAD).


11.17.20

NAD Recommends That Health Claims for Theraworx Relief for Muscle and Joint Products Be Discontinued

The National Advertising Division determined that Avadim Health, Inc., did not provide adequate substantiation for health claims for its Theraworx Relief for Muscle Cramps and Spasm Foam and Theraworx Relief for Joint Discomfort & Inflammation Foam.


10.21.20

NAD Conducts Another Inquiry Into Implied COVID-19 Claims

The National Advertising Division (NAD) continues to be active with cases involving COVID-19 claims.


10.21.20

NAD Reaches Mixed Decision on Environmental Benefit Claims for Blueland Cleaning Products

In a mixed decision, the National Advertising Division (NAD) found that One Home Brands, Inc., d/b/a Blueland provided adequate substantiation for claims that its cleaning tablet wrappers are biodegradable and compostable, but recommended that Blueland discontinue unqualified recyclability claims ...


10.21.20

NAD Resolves Dispute Between Competing Sports Drinks

Claims by BodyArmor Nutrition, LLC, for BodyArmor SuperDrink and BodyArmor Lyte sports drink were challenged by Stokely-Van Camp, Inc. (SVC), maker of Gatorade sports drinks, at the National Advertising Division (NAD).


10.14.20

No Discord Here: CARU Determines Social Media Platform Complies With COPPA

On October 6, the Children’s Advertising Review Unit (CARU) announced its finding that Discord, a social media platform that provides text, voice and video communication services via desktop, browser and mobile applications, is not an online service directed to children as defined by the ...