Newsletters

09.01.16

ANA, 4As Battle Over Transparency Guidance

Two industry groups are engaging in a public battle over transparency.


08.18.16

2 for 1—Private and Government Actions Regarding Price Comparisons

Amazon made recent news for pricing items without stating a list price or whether an article was on sale or was offered at a discounted cost.


08.11.16

Electric Toothbrushes Battle It Out Before NAD

In a battle over electric toothbrushes, the National Advertising Division determined that Procter & Gamble can support superiority claims for its Oral-B models challenged by competitor Philips Oral Healthcare, the maker of Sonicare, while recommending that Philips discontinue two broadcast ...


08.04.16

Court Awake to Plaintiff's Deceptive Sleep-Tracking Claims Against Fitbit

A challenge to Fitbit’s claims that certain models of its exercise monitoring device tracked users’ sleep patterns will move forward after a California federal court judge denied the company’s motion to dismiss.


07.28.16

Sen. Franken Hits Pause on Pokémon GO

After the Pokémon GO app was downloaded approximately 7.5 million times in the United States alone in its first week of release, Sen. Al Franken (D-Minn.), the chairman of the Judiciary Subcommittee on Privacy, Technology and the Law, wrote to the company about its privacy policy.


07.21.16

Wikipedia Link Trips up Ninth Circuit False Ad Suit

Ruling that a California federal court incorrectly relied upon a Wikipedia link when considering a summary judgment motion in a false advertising suit, the Ninth Circuit Court of Appeals reversed dismissal of a suit against GNC Corporation.


07.14.16

VW Will Pay $14.7B in Largest FTC False Ad Suit

Volkswagen made a $14.7 billion deal with the Federal Trade Commission, the Department of Justice, and the California Attorney General over charges that the auto manufacturer deceived consumers with claims about emissions standards for its cars.


07.07.16

Supreme Court: Status Quo in Cuozzo

On June 20, 2016, the Supreme Court decided Cuozzo Speed Technologies v. Lee, where it rejected challenges to the Patent Trial and Appeal Board (PTAB) inter partes review (IPR) process and held that (1) PTAB decisions regarding whether to institute IPR proceedings are by statute not subject to ...


07.07.16

Ad Company's Geotargeting Locates a $1M Penalty

InMobi, a Singapore-based mobile advertising company, will pay almost $1 million in civil penalties and implement a comprehensive privacy program to settle charges that the company violated the Federal Trade Commission Act and the Children's Online Privacy Protection Act by deceptively tracking ...


06.30.16

FTC Shuts Down Scam Touting Aid for Disabled Individuals

The agency took action against Adli Dasuqui and a pair of his companies, American Handicapped Inc. and Disadvantaged Workers Inc., alleging the defendants paid telemarketers to cold-call consumers to sell light bulbs and trash bags.