Newsletters

10.06.16

NAD Takes on "Natural" Deodorant Claims in Spite of Jurisdictional Challenge

The maker of Tom's of Maine antiperspirants and deodorants plans to appeal to the National Advertising Review Board after the National Advertising Division recommended it discontinue "Natural" claims.


09.29.16

CARU: Sponsored Videos Need Clear, Prominent Audio Disclosures

Taking a stand on social media influencers and the “unboxing” video trend, the Children’s Advertising Review Unit (CARU) recommended that popular YouTube channels starring a ten-year-old and his family add a prominent audio disclosure before each new sponsored video.


09.22.16

Consumer Groups Urge FTC Action on Influencers

Consumer groups are urging the Federal Trade Commission to review comments by social media influencers for possible violations of the agency's guidance regarding nondisclosed native advertising.


09.15.16

FTC Gives Academic Journals a Failing Grade

The Federal Trade Commission recently filed suit against the publisher of online academic journals that the agency accused of deceiving academics and researchers.


09.08.16

NAD Recommends Goop Lifestyle Blog Clean up Its Claims

Gwyneth Paltrow's agreement to discontinue her lifestyle blog Goop for a line of dietary supplements following an inquiry by the National Advertising Division provided an important reminder about endorsements.


09.01.16

ANA, 4As Battle Over Transparency Guidance

Two industry groups are engaging in a public battle over transparency.


08.18.16

2 for 1—Private and Government Actions Regarding Price Comparisons

Amazon made recent news for pricing items without stating a list price or whether an article was on sale or was offered at a discounted cost.


08.11.16

Electric Toothbrushes Battle It Out Before NAD

In a battle over electric toothbrushes, the National Advertising Division determined that Procter & Gamble can support superiority claims for its Oral-B models challenged by competitor Philips Oral Healthcare, the maker of Sonicare, while recommending that Philips discontinue two broadcast ...


08.04.16

Court Awake to Plaintiff's Deceptive Sleep-Tracking Claims Against Fitbit

A challenge to Fitbit’s claims that certain models of its exercise monitoring device tracked users’ sleep patterns will move forward after a California federal court judge denied the company’s motion to dismiss.


07.28.16

Sen. Franken Hits Pause on Pokémon GO

After the Pokémon GO app was downloaded approximately 7.5 million times in the United States alone in its first week of release, Sen. Al Franken (D-Minn.), the chairman of the Judiciary Subcommittee on Privacy, Technology and the Law, wrote to the company about its privacy policy.