Newsletters

02.16.17

NAD Inquiry Results in Modified Celebrity Endorsements

As a result of an inquiry by the National Advertising Division, celebrity endorsements of FitTea were revised to better disclose material connections.


02.09.17

Uber’s Earnings, Financing Claims Crash Into FTC

For exaggerating claims about earnings potential and automobile financing, Uber has agreed to pay $20 million in a deal with the Federal Trade Commission.


02.03.17

SPECIAL FOCUS: Current State of the FTC: Three Top Priorities

On February 2, Acting Chairman of the Federal Trade Commission, Maureen Ohlhausen, addressed the ABA 2017 Consumer Protection Conference in Atlanta and highlighted her consumer protection goals.


01.27.17

SPECIAL FOCUS: Ohlhausen Named Acting Chair of FTC

On January 24, 2017, President Donald Trump designated Maureen Ohlhausen as acting chairwoman of the Federal Trade Commission.


01.19.17

2017 Resolutions for Marketers

With 2016 in the past, it's time to look forward and make resolutions for the coming year. What should advertisers strive for in 2017?


01.05.17

VR/AR—The Look Ahead (and All Around...) in Advertising

Virtual Reality (VR) and Augmented Reality (AR) have achieved considerable success as marketing tools, with even greater growth predicted for the future.


12.29.16

FTC Rules Against "All Natural" Sunscreen Maker

In a final order, the Federal Trade Commission granted summary decision against California Naturel, Inc. for falsely advertising its sunscreen products as "all natural" when a synthetic ingredient constituted eight percent of the formula.


12.22.16

FTC Reports on Disclosure Workshop

Following its September workshop, the Federal Trade Commission published a report on “Putting Disclosures to the Test.”


12.15.16

Design Patents—Supreme Court Decides Samsung v. Apple

On December 6, 2016, the Supreme Court decided Samsung v. Apple, holding that, for purposes of a "total profits" damages award for infringement of a design patent under Section 289 of the Patent Act, the relevant "article of manufacture" can be limited to one or more individual ...


12.15.16

SPECIAL FOCUS: The FTC Watches Smart TV

In older, simpler times, families would gather together and watch the TV.