Newsletters

04.08.11

Manatt to Participate in the ACCA-SoCal Inaugural Entertainment & Sports Law MCLE Seminar

On April 13, 2011, Manatt’s advertising and entertainment litigation partners and their esteemed co-panelists will lead a lively discussion focused on crisis management strategies for corporate counsel, an event hosted by the Association of Corporate Counsel, Southern California Chapter.


03.28.11

CBBB Steps Up Online Enforcement

The Council of Better Business Bureaus (CBBB) announced plans to increase monitoring and enforcement of the advertising industry’s online activities.


03.23.11

Manatt Attorneys Take Center Stage at Leading Industry Events

With consumer protection and antitrust ranking high on the list of regulatory and enforcement priorities, it’s crucial to stay ahead of the newest developments in these areas.


03.16.11

IAB Members Pledge to Follow Self-Regulatory Principles

The Interactive Advertising Bureau Board of Directors recently voted unanimously to require all members to sign a new code of conduct that necessitates their compliance with the industry’s self-regulatory principles.


03.11.11

FTC Files Suit Against Alleged SMS Spammer

The Federal Trade Commission brought its first suit against an alleged Short Message Service (“SMS”) spammer who the agency claims sent more than 5.5 million unsolicited messages to consumers’ mobile phones.


03.04.11

NARB: Staples Should Discontinue, Modify Use of “Like FREE” Claim

Agreeing with a decision from the National Advertising Division, a National Advertising Review Board (NARB) panel recommended that Staples discontinue or modify the claim “[I]t’s like getting supplies for FREE.”


02.23.11

NAD: General Mills Can Support “Now Even Better” Claim

The National Advertising Division determined that General Mills can support the advertising claim “Now Even Better” as it is used on reformulated versions of Progresso Light Soups.


02.16.11

Natural Products Expo West 2011

On March 10-13, 2011, Natural Products Expo West will host its 31st annual trade show event for the burgeoning natural and organic industries.


02.14.11

Industry Launches New Food Labeling Plan

The Grocery Manufacturers Association and the Food Marketing Institute announced a voluntary industry program that will allow participating companies to place certain nutritional information on the front of food packaging.


02.07.11

Behavioral Advertising Suit Results in Split Decision

A Montana federal court dismissed claims under the Electronic Communications Privacy Act (ECPA) in a suit alleging that an Internet Service Provider (ISP) funneled its customers’ Internet traffic to a third party that then used the information for behavioral advertising, but the court ruled ...