09.12.14
In an important development for advertisers who wish to use promotions to build their page “likes” on Facebook, the social media platform has changed its policy with regard to how advertisers may obtain a consumer’s “likes.”
08.22.14
It’s time to review the Telemarketing Sales Rule, the Federal Trade Commission has announced.
08.14.14
On September 16-18, 2014, the Electronic Retailing Association will host over 3,400 of the nation’s leading direct response industry professionals at its annual D2C Convention in Las Vegas.
08.06.14
A federal court judge in California denied Google’s motion to dismiss a suit brought by a parent who alleged that the company engaged in deceptive advertising by marketing apps as “free” in Google Play and then inducing minors to purchase in-app content, such as virtual supplies, ...
07.30.14
Dietary supplement company TriVita, Inc. will pay $3.5 million and face restrictions on future health claims to settle charges with the Federal Trade Commission that the company falsely marketed its cactus-based fruit drink with unsupported claims that the drink could treat a variety of health ...
07.25.14
According to a new complaint filed in California federal court against Express Fashion Apparel, LLC, the retailer’s collection of a customer’s phone number and e-mail address during a credit card transaction violates the state’s Song-Beverly Act.
07.18.14
L’Oreal deceptively advertised skincare products with unsubstantiated claims that they could provide antiaging benefits by targeting consumers’ genetic makeups, the Federal Trade Commission charged in an administrative complaint.
07.11.14
While recognizing the benefits of using new sources of information, the National Advertising Division (NAD) decided that an advertiser’s use of aggregated online reviews was insufficiently reliable and representative to support a claim that its vacuum was “America’s Most ...
06.26.14
Food and Drug Administration regulations do not prevent Church & Dwight Co. from bringing a false advertising suit against SPD Swiss Precision Diagnostics GmbH in connection with the company’s Clearblue home pregnancy tests, a federal court judge in New York recently held.
06.18.14
Just days after Sen. Al Franken (D-Minn.) reintroduced his geolocation privacy bill, Jessica Rich of the Federal Trade Commission testified before a subcommittee of the Senate Judiciary Committee about the agency’s efforts to protect the privacy of consumers’ geolocation data.