Newsletters

10.14.16

Manatt Attorneys Tapped for 38th BAA Marketing Law Conference

Linda Goldstein, Marc Roth and Richard Lawson are featured speakers at the Brand Activation Association’s upcoming 38th annual Marketing Law Conference.


10.06.16

Suit Over Block Voting on Reviews Moves Forward

A Lanham Act suit brought by a competitor over a company's efforts to minimize negative consumer reviews will move forward, a Utah federal court judge has ruled.


10.06.16

NAD Takes on "Natural" Deodorant Claims in Spite of Jurisdictional Challenge

The maker of Tom's of Maine antiperspirants and deodorants plans to appeal to the National Advertising Review Board after the National Advertising Division recommended it discontinue "Natural" claims.


09.29.16

CARU: Sponsored Videos Need Clear, Prominent Audio Disclosures

Taking a stand on social media influencers and the “unboxing” video trend, the Children’s Advertising Review Unit (CARU) recommended that popular YouTube channels starring a ten-year-old and his family add a prominent audio disclosure before each new sponsored video.


09.22.16

Consumer Groups Urge FTC Action on Influencers

Consumer groups are urging the Federal Trade Commission to review comments by social media influencers for possible violations of the agency's guidance regarding nondisclosed native advertising.


09.15.16

FTC Gives Academic Journals a Failing Grade

The Federal Trade Commission recently filed suit against the publisher of online academic journals that the agency accused of deceiving academics and researchers.


09.08.16

NAD Recommends Goop Lifestyle Blog Clean up Its Claims

Gwyneth Paltrow's agreement to discontinue her lifestyle blog Goop for a line of dietary supplements following an inquiry by the National Advertising Division provided an important reminder about endorsements.


09.01.16

ANA, 4As Battle Over Transparency Guidance

Two industry groups are engaging in a public battle over transparency.


08.18.16

2 for 1—Private and Government Actions Regarding Price Comparisons

Amazon made recent news for pricing items without stating a list price or whether an article was on sale or was offered at a discounted cost.


08.11.16

Electric Toothbrushes Battle It Out Before NAD

In a battle over electric toothbrushes, the National Advertising Division determined that Procter & Gamble can support superiority claims for its Oral-B models challenged by competitor Philips Oral Healthcare, the maker of Sonicare, while recommending that Philips discontinue two broadcast ...