Newsletters

10.21.21

FTC Puts Advertisers and Agencies on Notice for Fake Online Reviews and Other Deceptive Endorsements

The Federal Trade Commission (FTC) announced last week that it had sent a Notice of Penalty Offenses (Notice) to more than 700 businesses “placing them on notice they could incur significant civil penalties—up to $43,792 per violation—if they use endorsements in ways that run ...


08.02.21

The Poster Child for Compliance: CARU Updates Its Advertising Guidelines for Children’s Advertising

In its first major update since 2014, the BBB National Programs’ Children’s Advertising Review Unit (CARU) announced on July 29, 2021, the issuance of its revised CARU Advertising Guidelines (the Revised Guidelines), widely recognized industry standards to assure that advertising ...


07.22.21

FTC Finalizes Made in USA Labeling Rule

The Federal Trade Commission has finalized the Made in USA Labeling Rule, which codifies its long-standing enforcement policy requiring that marketers making unqualified Made in USA claims on labels be able to prove that their products are “all or virtually all” made in the United ...


07.01.21

NCAA Adopts Interim Policy Allowing Student Athletes to Monetize NIL

The National Collegiate Athletic Association has adopted an Interim Policy that, starting July 1, allows student athletes across the country to receive compensation from licensing their name, image and likeness rights to promote or endorse commercial products and services while remaining eligible ...


06.23.21

Lina Khan Is New Chair of the FTC

Lina Khan was sworn in as Chair of the Federal Trade Commission on June 15, 2021.


06.23.21

NARB Recommends Colgate Halt ‘10 Years of Yellow Stains’ Claim for Optic White Renewal Toothpaste

A panel of the National Advertising Review Board has recommended that Colgate-Palmolive Company discontinue the claim that Colgate Optic White Renewal toothpaste “removes 10 years of yellow stains”.


06.23.21

NAD Finds Some Crest Whitening Emulsions Claims Supported, Recommends Others Be Retired or Modified

In another decision involving teeth whitening claims, the National Advertising Division of BBB National Programs determined that The Procter & Gamble Company substantiated claims that its Crest Whitening Emulsions provides “better” or “100% whiter” results.


06.23.21

FTC Prohibits Medical Director of $23,000 COVID-19 ‘Treatment’ Plan From Making False Health Claims

The medical director of Golden Sunrise Nutraceutical, Inc., agreed to settle Federal Trade Commission charges that he took part in deceptively advertising a $23,000 treatment plan as a scientifically proven way to treat COVID-19.


06.22.21

Supreme Court Speaks on Student Athlete Compensation in Alston v. NCAA

The Supreme Court unanimously ruled against the National Collegiate Athletic Association in Alston v. NCAA, affirming under antitrust law a lower court injunction against NCAA restrictions on education-related benefits made available by schools to student athletes.


04.21.21

FTC Files First Case Under New COVID-19 Consumer Protection Act

The Federal Trade Commission (FTC) and the Department of Justice (DOJ) have filed the first case under the COVID-19 Consumer Protection Act, a law passed by Congress in December 2020 that imposes financial penalties on violators.