To help companies protect their brands against challenges filed in court and before the National Advertising Division, the American Conference Institute will host its annual conference on Litigating and Resolving Advertising Disputes on June 19-20, 2012 in New York.  This year, three Manatt partners—Chris Cole, Steve Raptis and Linda Goldstein—have been invited to speak at this important event.

At the conference, Chris will participate in a panel presentation called “Buckle Up: We’re Headed to Trial” during which he and other leading litigators will discuss how to establish a false advertising claim under the Lanham Act, offer strategies for bringing and defending against advertising challenges and explore the importance of developing a consistent approach to internal and external communications while a lawsuit is under way.

Steve has been invited to serve on a panel titled “Defining Advertising Injury: Protecting Coverage Rights When the Company is Sued for False or Misleading Advertising.”  He will offer insight on how advertisers and other companies can protect their rights to insurance coverage if they are the subjects of a lawsuit and what they can do to prepare for potential secondary litigation with an insurance carrier.

 Linda will take the stage to present “Developing a Strategy to Combat the Uptick in Litigation Challenging the Marketing and Labeling of Food Products” where she and other panelists will provide practical guidance on drafting, evaluating and deciding on proposed health benefit claims that are compliant with FTC and FDA regulations.

For more information or to register for this event, click here.