Tan Sheet Turns to Manatt Partner on FTC's Dot-Com Disclosure Update
"FTC Brings Dot-Com Disclosure Guide to Social Media, Mobile Era"
Tan Sheet
March 18, 2013 - The Tan Sheet turned to Manatt's Ivan Wasserman, a partner in the firm's Advertising, Marketing & Media Division, for insight into how the Federal Trade Commission's revised online advertising disclosure guidelines affect online supplement ads.
The Tan Sheet reports that on March 12 the Federal Trade Commission revised online advertising disclosure guidelines, which for the first time address ad content on mobile devices and how advertisers must make sure consumers see disclaimers on a small screen. Food and drug lawyers told the publication that dietary supplement marketers ought to pay close attention to the guidelines, not only because of FTC's expectations, but also because of the label disclaimers FDA requires for the products.
Wasserman pointed out another potential problem area for online supplement ads. "Where most advertisers are tripped up, in supplements especially, is on disclaiming atypical results," he said.