The California Consumer Privacy Act (CCPA), the nation’s strictest consumer privacy and data protection measure, took effect at the beginning of this year, introducing significant new compliance challenges because it requires companies to observe an assortment of consumer rights and related notices. For those engaged in digital or interest-based advertising, the definition of a “data sale” under the law—and what it means for their day-to-day business activities—is a critical question.

In this episode of Perfect Balance: An Advertising Law Podcast, co-hosts Po Yi and Alexa M. Singh invite Manatt privacy and data security partners Scott T. Lashway and Brandon P. Reilly to the podcast for a discussion of the implications of the CCPA for companies involved in digital advertising, especially related to the sale or transfer of data.

To access other episodes of this podcast, please click here.

Resources mentioned in this episode:

• Infographic: The Building Blocks of CCPA Compliance
• Cyber Hygiene: Practical Cybersecurity Considerations During COVID-19
• A Shared Responsibility: Protecting Consumer Health Data Privacy in an Increasingly Connected World
• Infographic: The California Consumer Privacy Act
• Preparing for the Open and Hidden Litigation Risks of the CCPA
• The California Privacy Rights Act, or “CCPA 2.0”: An Explainer