Professional Background
I provide startup business planning, strategic business services, project management and policy analysis to health tech companies, healthcare providers, payers, pharmaceutical manufacturers and other healthcare organizations. My primary areas of focus are advising clients on digital health, telemedicine, delivery system transformation, population health, federal and state health policy trends, and provider markets. My clients range from healthcare startups to large health systems to children’s hospitals and academic medical centers.
Representative Experience With Emerging Companies
- Developing a healthcare market entry strategy and pricing model for a virtual rehab company that is entering the U.S. healthcare market.
- Developing a comprehensive business plan and go-to-market strategy for an innovative healthcare analytics company that was used to raise its initial round of funding and guide its initial business strategy.
- Assess the payment environment for digital therapeutics in the U.S. healthcare market and identify preferred go-to-market strategies for a new digital therapeutic.
Areas of Focus
- Digital health
- Strategic business planning
- Market entry strategies
My Advice to Entrepreneurs
- Design products and services that deliver measurable clinical value for patients.
- Follow the money in designing your business model and finding product-market fit.
- Be patient and thorough—success in healthcare takes time and is directly derivative of the proven value you bring to the healthcare system.