Newsletters

11.01.13

OBA Releases First-Ever Compliance Warning

Issuing its first-ever Compliance Warning, the Online Interest-Based Advertising Accountability Program, part of the industry Digital Advertising Alliance (DAA), cautioned Web site operators that they must provide real-time, enhanced notice to consumers when third parties collect information for ...


10.25.13

“All Natural” Suit Moves Forward

A consumer class action alleging that Blue Diamond Growers falsely advertised its "all natural" products, such as Almond Breeze Chocolate Almond Milk, has survived the company's motion to dismiss.


09.26.13

California Legislation on DNT Notice, Minors on Social Media

California Governor Jerry Brown recently approved legislation that will allow minors to delete social media content.


09.18.13

#PRnightmare – Flyer Buys Promoted Tweets to Bash British Airways

Advertising in social media may take on a different meaning after one flyer took a new approach to complaining about a company’s service.


09.12.13

Actress Claims Sponsorship Deal Soured Over “#spon”

Did the use of a hashtag cause Sensa Products, a weight loss company, to commit fraud and to breach its contract with celebrity endorser and Academy Award-winning actress Octavia Spencer?


08.15.13

FTC Updates COPPA Guidance

As promised, the Federal Trade Commission has provided additional updates to its Frequently Asked Questions guidance regarding the new Children’s Online Privacy Protection Rule which took effect July 1.


08.08.13

Mattress Claims Run Afoul of Green Guides

The Federal Trade Commission, applying the Green Guides to the advertising of three different mattress manufacturers, stated that the companies slept on the requirements for making environmentally friendly claims.


08.01.13

Will the FDA Take a Stance on “Natural” Claims for GMO Products?

A California federal court judge hopes that the Food and Drug Administration is ready to take a stance on “natural” advertising claims for genetically modified organisms.


07.26.13

“Natural” False Ad Settlements for $9 Million, $3.2 Million

Two consumer class actions alleging that “natural” claims were false and deceptive reached settlement deals recently, with Naked Juice agreeing to pay $9 million and ConAgra receiving judicial approval for a $3.2 million settlement.


07.19.13

California AG Reports on Data Breaches

In a new report, California Attorney General Kamala Harris revealed that 2.5 million state residents were the victims of a data breach in 2012, with the average breach involving the personal information of 22,500 individuals.