02.22.18
Lawmakers asked for an inquiry into a company that allegedly sells fake social media followers after news broke that celebrities and public figures were making purchases to bulk up their followings.
In the largest payment ever made by an advertising agency in a Federal Trade Commission (FTC) action, Marketing Architects agreed to pay $2 million over allegedly deceptive radio ads for weight loss products.
Another year, another Super Bowl ad controversy.
A talent agency was the target of the 30th Children’s Online Privacy Protection Act (COPPA) action by the Federal Trade Commission (FTC) based on allegations it failed to obtain parental consent before collecting personal information from child performers and neglected to inform their parents ...
02.15.18
Need help with influencer marketing? The Interactive Advertising Bureau has published a new guide that publishers and marketers can use to maximize their influencer marketing programs.
For the Federal Trade Commission (FTC), 2018 looks to be a year of transition, with President Donald J. Trump officially submitting four commissioner nominations for Senate approval.
Demonstrating the power of punctuation, actor James Woods dodged a Twitter defamation suit after a federal court judge found that his use of a question mark meant his tweet was not a false statement of fact and merely invited the reader to reach his or her own conclusion.
Claims touting an allergy medication as “smart” or “wise” conferred a clinically meaningful benefit as compared to a competitor’s product and should be discontinued, the National Advertising Division (NAD) recently recommended.
02.08.18
Tipping its hat to the Enforcement Policy Statement on U.S. Origin Claims, the Federal Trade Commission (FTC) filed suit against Bollman Hat Co. and a subsidiary for deceiving consumers with “Made in USA” claims for its hats and third-party products.
Applying last year’s U.S. Supreme Court decision in Bristol-Myers Squibb Co. v. Superior Court of California, an Illinois federal court dismissed nationwide class claims against NBTY, Inc., for lack of jurisdiction.