Newsletters

07.11.13

FTC to Search Engines: Make Ads Distinct

Eleven years after last issuing guidance to search engines about displaying paid search results, the Federal Trade Commission sent letters to dozens of companies, including AOL, Bing, Google, and Yahoo, reiterating the need to distinguish between natural and paid search results.


07.03.13

Will Advertisers Feel the Backlash After Revelations of Government Surveillance?

After the nation learned that the National Security Agency has engaged in widespread surveillance of consumer communications over the last several years, some advertisers fear the public’s reaction could negatively impact the industry.


06.27.13

Domino’s Delivers $9.75M TCPA Settlement

It took more than 30 minutes, but Domino’s Pizza delivered a settlement deal to a class of plaintiffs in a Telephone Consumer Protection Act suit totaling $9.75 million.


06.20.13

Supreme Court to Consider Lanham Act Standing

What factors should determine standing to sue for false advertising under the Lanham Act?


06.13.13

NAI’s Guidance on Mobile Apps Coming Soon

The National Advertising Initiative will release a Mobile Application Code in the coming weeks.


06.07.13

Get It While It’s Hot! Papa John’s Settles TCPA Suit for $16.5M

Facing a full plate of Telephone Consumer Protection Act litigation, Papa John's settled one of the class actions filed against it for $16.5 million.


06.06.13

Manatt Attorneys Take Center Stage at Leading Industry Events

The Federal Trade Commission recently released its revised online advertising disclosure guidelines—known as its Dot Com Guidance—and now it’s up to marketers to put this guidance into practice.


05.31.13

A Friendly Reminder from the FTC: You May Be in Trouble

Continuing the countdown to the effective date of the amended Children’s Online Privacy Protection Act Rule, the Federal Trade Commission sent “educational letters” to more than 90 businesses that may be impacted by the coming changes.


05.23.13

SPECIAL FOCUS: CFPB

On May 9, 2013 the Federal Trade Commission sent a letter to the Bureau of Consumer Financial Protection (CFPB) that describes its enforcement actions and other activities during 2012 with respect to several federal consumer financial protection laws.


05.16.13

“All Natural” False Ad Suits Continue, Stalled

In two suits alleging false advertising over “All Natural” claims, two defendants received very different results, with one suit going forward and another stalled for the time being.