08.27.19
Consumer product reviews were the subject of a new decision from the National Advertising Division (NAD) when it challenged reviews that failed to disclose they were the result of advertiser-provided incentives.
08.20.19
A Washington, D.C., judge poured out an action from a vodka company over its advertising claims in an appeal from the Alcohol and Tobacco Tax and Trade Bureau (TTB).
A California federal court tossed a lawsuit filed by two nonprofit organizations against Sanderson Farms, Inc., over claims that their chicken products are “100% Natural.”
Considering comparative advertising for the Sonicare DiamondClean toothbrush, a panel of the National Advertising Review Board (NARB) agreed with the National Advertising Division (NAD) that the advertiser should modify certain claims.
In a big win for Gatorade, the U.S. Court of Appeals for the Seventh Circuit affirmed that the company’s use of the phrase “The Sports Fuel Company” was not a trademark violation.
08.13.19
Weighed down by the advertiser’s performance claims, the National Advertising Division (NAD) recommended that Weighting Comforts modify or discontinue the express claims for its weighted blankets.
A New Jersey appellate panel reversed dismissal of a false advertising suit challenging claims for a homeopathic flu medicine, allowing the suit to move forward.
The makers of three types of head impact sensors survived a Federal Trade Commission (FTC) review into advertising claims for their products, with the agency closing out its investigation without taking action.
To settle a false advertising class action over its “healthy” claims for coconut oil, Nature’s Way has agreed to a $1.85 million settlement deal.
08.06.19
The U.S. Marine Corps (USMC) recently issued a cease-and-desist letter to Rep. Duncan Hunter (R-Calif.) requesting that the congressman stop using its trademarks in his campaign.
