Chair; Land, Environment & Natural Resourcesemail
As consumers are increasingly making purchasing decisions based on environmental benefits, federal and state regulators are intensifying their scrutiny of marketing messages claiming attributes such as “carbon-neutral,” “sustainable,” and “eco-friendly,” among others. Any company launching or conducting a green marketing initiative will need a legal team to help support its strategies – strategies designed to capture consumer attention, increase sales, and communicate corporate responsibility. That team is Manatt.
Clients rely on Manatt’s Green Marketing practice group because it has an interdisciplinary focus and is unlike any other team in the industry. Our group provides a holistic analysis from a variety of vantage points:
Our team is comprised of professionals with decades of experience who have a deep understanding of the relevant science, regulation, and emerging policies affecting green claims. We are regularly called on, not only by corporations, but also by state and local governments, trade associations, and even environmental organizations, to provide expertise.
Our accomplishments to date are notable and include:
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