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Who We Are Our People Practices News and Events Insights Offices Join Us Diversity Home > Practices > Advertising Marketing and Media Advertising, Marketing & Media Hundreds of emerging technologies are changing the rules of advertising. So how can you harness these breakthroughs to market your products efficiently, effectively and within both the written and “unwritten” law? Through every milestone of the marketing life cycle, Manatt will help you establish and protect rock solid, competitive, proprietary campaigns and product positioning platforms. Whether you have an established brand that is protecting and expanding its market share, or a new product that needs a revolutionary marketing approach, Manatt will provide the guidance you need to make the boldest and most effective competitive statements. And as spending shifts from mass media traditional advertising to targeted alternative advertising that incorporates user-generated content, blogs, incentivized viral messages, mobile text messages and social networking communities, we’ll help you navigate this uncharted legal territory. Because we’ve honed the issues, tracked the trends and anticipated how government regulators are likely to react, we can provide the insight you need to inform your decisions. Here is what the leading legal publications say about Manatt’s advertising practice: “(Manatt’s) primary focus is on the representation of brands in their advertising efforts across media platforms, wedding IP expertise to considerable experience in regulatory matters before the FTC and National Advertising Division (NAD), and a strong presence in advertising litigation..” - Legal 500 “(Manatt’s) clear specialty lies in examining claims being made through advertising, both stated and implied, and it is also seen as one of the most active (firms) at NAD.” - Chambers USA Core Areas of Focus Our national practice is centered around a group of highly experienced and successful New York-based advertising lawyers, a comprehensive West Coast entertainment and media presence, and an advertising litigation and regulatory base in Washington, D.C. Our expertise extends to disciplines that are subject to varied and complex rules, regulations and requirements, including: Review of Advertising Campaigns and Promotional Materials Marketing and Sales Practices Emerging Media, Including Social Networks and Blogs Sweepstakes, Games and Contests Mobile Marketing Telemarketing and E-Mail Marketing Green Marketing Marketing Directed to Children Marketing Health and Nutrition Branded Entertainment Industry Agreements NAD and False Advertising Litigation Our Experience Before the FTC Our Experience in State Attorneys General Matters Consumer Product Safety Overview Areas of Focus Attorneys & Advisors Selected Clients Contacts Forms Press Releases Press Coverage Newsletters Events Articles By Us

Advertising, Marketing & Media

Hundreds of emerging technologies are changing the rules of advertising. So how can you harness these breakthroughs to market your products efficiently, effectively and within both the written and “unwritten” law?

Through every milestone of the marketing life cycle, Manatt will help you establish and protect rock solid, competitive, proprietary campaigns and product positioning platforms. Whether you have an established brand that is protecting and expanding its market share, or a new product that needs a revolutionary marketing approach, Manatt will provide the guidance you need to make the boldest and most effective competitive statements.

And as spending shifts from mass media traditional advertising to targeted alternative advertising that incorporates user-generated content, blogs, incentivized viral messages, mobile text messages and social networking communities, we’ll help you navigate this uncharted legal territory. Because we’ve honed the issues, tracked the trends and anticipated how government regulators are likely to react, we can provide the insight you need to inform your decisions.

Here is what the leading legal publications say about Manatt’s advertising practice:

“(Manatt’s) primary focus is on the representation of brands in their advertising efforts across media platforms, wedding IP expertise to considerable experience in regulatory matters before the FTC and National Advertising Division (NAD), and a strong presence in advertising litigation..” - Legal 500

“(Manatt’s) clear specialty lies in examining claims being made through advertising, both stated and implied, and it is also seen as one of the most active (firms) at NAD.”
- Chambers USA

Core Areas of Focus
Our national practice is centered around a group of highly experienced and successful New York-based advertising lawyers, a comprehensive West Coast entertainment and media presence, and an advertising litigation and regulatory base in Washington, D.C.

Our expertise extends to disciplines that are subject to varied and complex rules, regulations and requirements, including:

Review of Advertising Campaigns and Promotional Materials

Marketing and Sales Practices

Emerging Media, Including Social Networks and Blogs

Sweepstakes, Games and Contests

Mobile Marketing

Telemarketing and E-Mail Marketing

Green Marketing

Marketing Directed to Children

Marketing Health and Nutrition

Branded Entertainment

Industry Agreements

NAD and False Advertising Litigation

Our Experience Before the FTC

Our Experience in State Attorneys General Matters

Consumer Product Safety