Navigating a new landscape
Media, entertainment, technology and advertising are converging at a geometric pace. Social media, user-generated content, alternative payment technologies, mobile delivery and the ubiquitous internet are redefining notions of ownership, privacy, engagement and commerce.
Changes in technology and consumer demand have fundamentally altered the marketplace. Delivering content in a manner that consumers want and finding the best way to deliver and monetize the content across different platforms are major challenges.
With the globalization of financing, production, distribution and licensing, you need the right mix of business savvy and legal experience to guide you in this new high-tech environment.
The edge of risk and opportunity
Companies routinely walk a tightrope between legal risk and commercial reward. With lack of legal precedent and a rapidly changing landscape, blazing new paths while staying within the legal bounds requires legal, regulatory and strategic business counsel that will protect you and help you stand out in a crowded market.
Helping you play to win
You're in the business of innovation. And so are we. In a world of intense competition for new customers and commercial advantage, we're known for our ability to create and implement winning strategies for our clients. When world-class brands or Hollywood heavyweights launch a novel marketing campaign, deploy a new media platform, create new content, or need assistance with financing, production, distribution and licensing, they turn to Manatt.
We're the only integrated legal practice and digital media consultancy in the country, so we can help you identify where you are vulnerable and where you can create value.
With a robust presence in the geographic centers of advertising, entertainment, technology and government, we also provide early-warning detection on the issues rising to the top of the regulatory agenda.
Who we work with
Our clients range from the world's largest entertainment and media companies to the brands you use and see every day. From start-ups to top-ranked companies blazing new paths in film, TV, digital, mobile and advertising, they rely on our team to give them the legal, regulatory and strategic business counsel they need to succeed.